Event Operations Desk
Covers registration, reminders and lead capture.
Reviews the operational coordination that keeps event marketing running across teams.
Event Marketing Desk
A desk for Australian event marketers planning webinars, conferences, field events and the follow-up that follows.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Event Marketing Desk covers marketing for business audiences at webinars, conferences and field events. It looks at registration, content design, partner promotion and post-event follow-up.
Written for Australian event and field marketers.
- 01Event Strategy
- 02Audience Acquisition
- 03Registration Pages
- 04Webinar Marketing
- 05Event Follow-Up
- 06Event Review
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Event Strategy Desk
Covers event strategy, budgets and recurring formats.
Examines how Australian teams choose event formats and plan campaigns around business audiences.
Webinar Content Desk
Covers session design, promotion and replay use.
Follows webinar marketing from invitation through to the content made available afterwards.
How we work
Written for the people who decide
Business event marketing from invitation to follow-up. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.